by fernando

EcoPark

 

Challenge

EcoPark is an innovative apartment complex property focused on sustainable living and state of the art technology and design. They were in need of branding to help bring their idea to life and convince investors that this was a great investment opportunity and economical boon for the city.

Solution

I created a modern brand design system that reflected the ideals of their building. I incorporated a fresh pallete of greens and other earthy tones to along with fresh photography and sleek typography. I created a custom minimal logo to represent the brand and incorporated all of these visuals in a book that was shared with city council members and potential investors. The book design was a hit that helped spark a lot of interest in EcoPark.

Services

+  Logo Design

+  Book Layout Design

+  Brand Guidelines

+  Photo Retouching

+  Iconography

+  Social Media

 by fernando

Loiza Dark

 

Challenge

Loiza Dark is an Artisan dark chocolate brand from Puerto Rico. The challenge was to create a brand and packaging that resonated with customers and won on retail shelves.

Solution

I worked together with the Loiza team to arrive at a solution for the Loiza packaging and design system that has been overwhelmingly successful and lead to impressive growth in customer growth and product sales.

Services

+ Identity System

+  Packaging

+  Print Collateral & Digital Ads

+  Retail Displays & POP

+  Social Media Content Creation

 by fernando

First Alert

First Alert

Challenge

After six decades of innovation in the home fire safety category, First Alert was in dire need of a brand refresh. I partnered with First Alert to help rebrand what had become a dated and confusing visual brand system. We used consumer research as our roadmap to redesign a brand experience that connected and simplified the shopping experience.

Solution

I was excited to build on a storied brand legacy and help usher First Alert into the 21st century. After an extensive and collaborative creative process, we strategically developed a comprehensive, simplified, striking, and iconic brand visual system that connected with the targeted consumers.

Services

+  Logo & Identity System

+  Packaging

+  Strategy & Style Guide

+  Print Collateral & Digital Ads

+  Video

+  Retail Displays & POP

+  3D Modeling & Animation

+  Website Design

+  Social Media Content Creation

 by fernando

Onelink

Onelink

Challenge

To develop the Onelink by First Alert Brand – I worked with a talented team of marketers to create a branding guidelines book that would function as the bedrock of the all the Onelink brand’s graphics and marketing. The page layout was clean and modern with full page bleed photos throughout. I chose a clean san serif font for typography. I chose a collection of emotive imagery to help reinforce the brand messaging of peace of mind and family first. The brand book covered several brand aspects

Solution

Including: the brand red thread, tone and voice, brand history, brand attributes and values, colors, typography, photography do’s and don’ts, illustration, positioning and brand manifesto. The result was a brand book that was clear and understandable, it was key in guiding the brand team on how to execute various marketing collateral and brand graphics.

Services

+  Brand Guideline

+  Scalable Design System

+  Research & Strategy

+  3D Visualization

+  Iconography

+  Packaging Design