by fernando

EcoPark

 

Challenge

EcoPark is an innovative apartment complex property focused on sustainable living and state of the art technology and design. They were in need of branding to help bring their idea to life and convince investors that this was a great investment opportunity and economical boon for the city.

Solution

I created a modern brand design system that reflected the ideals of their building. I incorporated a fresh pallete of greens and other earthy tones to along with fresh photography and sleek typography. I created a custom minimal logo to represent the brand and incorporated all of these visuals in a book that was shared with city council members and potential investors. The book design was a hit that helped spark a lot of interest in EcoPark.

Services

+  Logo Design

+  Book Layout Design

+  Brand Guidelines

+  Photo Retouching

+  Iconography

+  Social Media

 by fernando

Cole Mason

Challenge

Cole & Mason was founded in London in 1919. They are an industry leading maker of high-end seasoning tools.. The challenge was to create packaging and displays that that resonated with customers and win on retail shelves.

Solution

I worked together with the Cole & Mason team to arrive at a solution for packaging and display designs that has been very successful and lead to impressive growth in customer growth and product sales.

Services

+  Packaging Design

+  3D Renders

+  Retail Displays & POP Design

 by fernando

First Alert

First Alert

Challenge

After six decades of innovation in the home fire safety category, First Alert was in dire need of a brand refresh. I partnered with First Alert to help rebrand what had become a dated and confusing visual brand system. We used consumer research as our roadmap to redesign a brand experience that connected and simplified the shopping experience.

Solution

I was excited to build on a storied brand legacy and help usher First Alert into the 21st century. After an extensive and collaborative creative process, we strategically developed a comprehensive, simplified, striking, and iconic brand visual system that connected with the targeted consumers.

Services

+  Logo & Identity System

+  Packaging

+  Strategy & Style Guide

+  Print Collateral & Digital Ads

+  Video

+  Retail Displays & POP

+  3D Modeling & Animation

+  Website Design

+  Social Media Content Creation

 by fernando

CRHPIV

Challenge

CRHP Branding. More coming soon. Lorem ipsum a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

Solution

Lorem ipsum we refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.

Services

+  Logo design

+  Packaging

+  Brand guidelines

+  Iconography

+  Pallet & Merchandising

+  3D modeling & rendering

+  Website & app

+  Social Media

  

 by fernando

Onelink

Onelink

Challenge

To develop the Onelink by First Alert Brand – I worked with a talented team of marketers to create a branding guidelines book that would function as the bedrock of the all the Onelink brand’s graphics and marketing. The page layout was clean and modern with full page bleed photos throughout. I chose a clean san serif font for typography. I chose a collection of emotive imagery to help reinforce the brand messaging of peace of mind and family first. The brand book covered several brand aspects

Solution

Including: the brand red thread, tone and voice, brand history, brand attributes and values, colors, typography, photography do’s and don’ts, illustration, positioning and brand manifesto. The result was a brand book that was clear and understandable, it was key in guiding the brand team on how to execute various marketing collateral and brand graphics.

Services

+  Brand Guideline

+  Scalable Design System

+  Research & Strategy

+  3D Visualization

+  Iconography

+  Packaging Design

 by fernando

Airmax HVAC

Challenge

Airmax needed to increase its credibility and awareness among residential customers. As a small business in a competitive category they needed to communicate that Airmax was a fast, friendly, professional, and customer focused hvac service company.

Solution

FM Creative partnered with Airmax to develop the identity and visual language that helped improve its presentation to customers and contributed to substantial sales growth and brand awareness.

Services

+  Logo design

+  Print Collateral

+  Brand guidelines

+  Iconography

+  Apparel

+  3D modeling & rendering

+  Website & app

+  Social media content creation

 

 by fernando

The Field Museum

Field Museum

Museum Branding

This project is both an illustration showcase and branding concept. I created all of the illustrations, logo design, and overall branding. The group, “Artists at the Field” gather weekly to illustrate the animals and artifacts at the Chicago Field Museum. With strategic implementation, this brand concept could transform an informal group into a valuable asset and an additional attraction for museum goers. The brand has a diverse color palette that can be used throughout the brands touch points.

 

The logo lettering is based off of Gotham bold, its simplistic structure accentuates the T-rex silhouette in the “E” to reveal one of the main attractions of the Museum, Sue the T-rex. Finally, I added bold paint brush strokes behind the logo to convey the artistic aspect of the group. I illustrated all of the artwork using pencil, color pencil, and water color. The result is a bold and colorful brand that helps refresh the museum, establish a talented group of artists, and ushers a traditional industry into the modern era.

Deliverables

+  Logo & identity design

+  Environmental Graphics

+  Print ads & stationery

+  Marketing collateral

+  Illustration

+  Website design

+  Advertising