by fernando

Play

 

Challenge

Play is an interactive sports bar experience located inside the hard rock cafe in Hollywood Florida. They were in need of a brand identity logo and custom illustrations for their flagships grand opening. They had a tight timeline and no brand design system in place.

Solution

We created a modern minimal brand logo and design system that conveyed high-end as well as expressing the idea of playfulness. Additionally, we created custom illustrations with various messages along with the ability to write a personal message on the backside of the coaster and mail it to a friend. The Grand opening was a great success and entertains a busy crowd of patrons daily.

Services

+  Illustration

+  Stationery Design

+  Logo Design

+  Print Collateral

+  Website Design

+  Social Media

 by fernando

Loiza Dark

 

Challenge

Loiza Dark is an Artisan dark chocolate brand from Puerto Rico. The challenge was to create a brand and packaging that resonated with customers and won on retail shelves.

Solution

I worked together with the Loiza team to arrive at a solution for the Loiza packaging and design system that has been overwhelmingly successful and lead to impressive growth in customer growth and product sales.

Services

+ Identity System

+  Packaging

+  Print Collateral & Digital Ads

+  Retail Displays & POP

+  Social Media Content Creation

 by fernando

First Alert

First Alert

Challenge

After six decades of innovation in the home fire safety category, First Alert was in dire need of a brand refresh. I partnered with First Alert to help rebrand what had become a dated and confusing visual brand system. We used consumer research as our roadmap to redesign a brand experience that connected and simplified the shopping experience.

Solution

I was excited to build on a storied brand legacy and help usher First Alert into the 21st century. After an extensive and collaborative creative process, we strategically developed a comprehensive, simplified, striking, and iconic brand visual system that connected with the targeted consumers.

Services

+  Logo & Identity System

+  Packaging

+  Strategy & Style Guide

+  Print Collateral & Digital Ads

+  Video

+  Retail Displays & POP

+  3D Modeling & Animation

+  Website Design

+  Social Media Content Creation

 by fernando

Editorial Illustration

Challenge

How do you elevate the words of a magazine article and compliment a story to draw in readers?

Solution

The solution is custom illustrations that enhance the story and engages the reader by creating a visual entryway to a deeper understanding of the story.

Services

+  Illustration

+  Typography

+  Page Layout

Denzel Washington Caricature

Magazine profile for Oscar winning actor Denzel Washington. He won Best Male Actor in a Leading Role for the movie Training Day. The stark color pallet and rough textures in the illustration echo the characters rugged personality and general theme of the film.

 

This illustration was created through mixed media, a combination of ink, graphite, and digital. The final result is a striking illustration that captures the actors likeness and gives you clues about the movies main character.

Cloning Editorial Illustration

Illustration to compliment an article on cloning for Popular Science Magazine. The mosaic of faces work together to illustrate one human face, reflecting what’s done in the scientific process.

 

This illustration was created through using a combination of acrylic latex paints and digital. The final result is a captivating optical illusion that stops a reader in their tracks.

Mexican Immigration Illustration

Illustration that conveys the many struggles of the Mexican immigrants crossing into the United States. The background contains several elements of the culture and what they’re leaving behind to seek a better opportunity for them and their family.

 

This illustration was created using a combination of acrylic latex paint and digital. The final result is a compelling illustration that communicates several themes in the article.

Bipolar Disorder Illustration

Illustration for article profiling recent medical research findings for the bipolar disorder. Each side of the character shows the extremes of sadness and happiness.

 

This illustration was created using a combination of acrylic latex paints and digital. The final result is a startling illustration that shows you a visual translation of an internal struggles many people deal with.

 by fernando

CRHPIV

Challenge

CRHP Branding. More coming soon. Lorem ipsum a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

Solution

Lorem ipsum we refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.

Services

+  Logo design

+  Packaging

+  Brand guidelines

+  Iconography

+  Pallet & Merchandising

+  3D modeling & rendering

+  Website & app

+  Social Media

  

 by fernando

September Twilight

September Twilight

Challenge

I was approached by the Boston, MA rock band September Twilight to help them in creating the artwork for their debut album “Evolution”.Take a thunder clashing drummer, a harmonically possessed bassist, two lushly complex guitarists, and a vocalist who swims at your edge of reason, put them together and discover September Twilight.They didn’t have a specific idea of how they wanted their cd design to look, but they did provide me with an early release of their album to help inspire me in the

Solution

art direction. I worked through few concept sketches before arriving at this concept – a human being inside of a cocoon with elongated wings protruding from it’s shell. Once the sketch was approved I began to refine the line work, add shadows and highlights, and finally color. The end result is a cohesive package that contains the grunge and ominous vision that the band was looking for.

Services

+  CD Packaging Design

+  Page layout & Typography

+  Illustration

+  Digital Matte Painting

+  Sketching & Concepting

+  Digital Cover Design

 by fernando

Altar

Altar

Challenge

How do you brand a Christian band that doesn’t look or sound like a typical Christian band? How can we create album art for a multi-language worship group that will attract a wider audience? How do we create a visual language that celebrates faith and diversity? Altar is a Christian Rock band from Chicago but known around the world. They chose to work with FM Creative to help answer these questions.

Solution

We created a striking cd album package and cover art utilizing the band name, Altar, which is a homophone (spelled the same in English and Spanish). We incorporated the Chicago skyline and various city landmarks as a tribute to the bands roots. From their packaging to their promotional material, we helped them grow their fanbase and define who Altar is.

Services

+  CD Album Package Design

+  Brand & Identity Strategy

+  Poster & Stationary

+  Website

+  Illustration

+  Lettering

+  Apparel

 by fernando

Lee Storm

Lee Storm

Challenge

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

Solution

We refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.

Services

+  Logo design

+  Packaging

+  Brand guidelines

+  Iconography

+  Pallet & Merchandising

+  3D modeling & rendering

+  Website & app

+  Social Media

Destroy and Rebuild

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

 

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience. adsdasf asf asd fasd ads as as asf asdf asd fasd fasdf a asfda sdf

 

 by fernando

The Field Museum

Field Museum

Museum Branding

This project is both an illustration showcase and branding concept. I created all of the illustrations, logo design, and overall branding. The group, “Artists at the Field” gather weekly to illustrate the animals and artifacts at the Chicago Field Museum. With strategic implementation, this brand concept could transform an informal group into a valuable asset and an additional attraction for museum goers. The brand has a diverse color palette that can be used throughout the brands touch points.

 

The logo lettering is based off of Gotham bold, its simplistic structure accentuates the T-rex silhouette in the “E” to reveal one of the main attractions of the Museum, Sue the T-rex. Finally, I added bold paint brush strokes behind the logo to convey the artistic aspect of the group. I illustrated all of the artwork using pencil, color pencil, and water color. The result is a bold and colorful brand that helps refresh the museum, establish a talented group of artists, and ushers a traditional industry into the modern era.

Deliverables

+  Logo & identity design

+  Environmental Graphics

+  Print ads & stationery

+  Marketing collateral

+  Illustration

+  Website design

+  Advertising

 by fernando

Kelly Fair Oaks

 

 

Challenge

Kelly Fair Oaks has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

Solution

We refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.

Services

+  Logo design

+  Packaging

+  Brand guidelines

+  Iconography

+  Pallet & Merchandising

+  3D modeling & rendering

+  Website & app

+  Social Media