Challenge

How do you introduce a smart jump rope to a fitness conscience demographic. Helix is a breakthrough technology in the health and fitness category that was in need of a visual presence that reflected its modern design and innovative technology.

Solution

I created a design system for Helix that is sleek, modern, and colorful. The logo design is a custom typeface that incorporates elements of a helix dna strand. I created a brand guide and visual language for the UI/UX app to help guide the Helix marketing and product teams.