I’m a Chicago-based creative director specializing in brand design, digital advertising and illustration. I work with clients from the initial brand strategy phase through design, art direction, and final production. My approach blends beauty with purpose, creating emotion-driven work that meets my clients’ goals and resonates deeply with their audiences.
Clients
I'm fortunate to have worked with some great brands.
Leadership
Fernando Medina is the founder and creative director of FM Creative. His award-winning design work has spanned the creation of new brands, brand identity, illustration, and package design. His mission is to ensure all creative work coming out of FM Creative is held to the absolute highest of standards.
Fernando's work has been featured in various publications, his work has also been recognized for artistic excellence by Rhode Island School of Design, GDUSA magazine, and the United States Congress, among many others. When not being a creative tour de force, he enjoys spending time with his family in their midwest home, playing basketball, or watching a classic movie.
Guiding Principles
Values we live and work by
Keep it Simple
Make it simple but significant.
Stay Big & Small
Large scale agency capabilities without the agency price tag.
Versatility
We create unique solutions for our clients unique challenges.
Courage
Big Ideas and Bold Action.
Grow Together
The goal is always results, and growth, both for our clients and for ourselves.
Integrity
Success without integrity is failure. People over profits.
Tenacity
Never settle for "good enough". We tenaciously pursue excellence in all we do.
Learn
Never stop learning because life never stops teaching.
You're Too Kind
What clients are saying
"FM Creative has an amazing creative drive. Your positive energy is infectious"
- Stephanie Leichtweis, Lehigh
"Amazing work! FM absolutely nailed our package redesign and exceeded expectations. You are an artist and visionary"
- Lisa Kimberly, American Medical Assoc.
"You have an amazing knack for distilling stories and really getting to the heart of what brands are all about"
- Scott Ascher, Americas Brewing Co.
"FM is a visual storyteller, he combines art and story in fresh and compelling ways to craft meaningful and relevant graphics"
- Ernesto Pacheco, Farmers