Challenge

Joruva needed a distinct, premium brand identity to compete in the industrial oil-water separator market. The strategy was to signal technical innovation and environmental responsibility while establishing credibility with large-scale clients. Competing with more established brands, Joruva required a bold positioning to stand out as the modern, forward-thinking alternative.

Solution

I created a sleek, modern brand identity system that balanced clean design with eco-conscious cues. The system included a logo suite, flexible typography, a refined color palette, iconography, digital assets, and a comprehensive style guide to ensure consistency. Through strategic visual direction, Joruva’s new branding projects trust, innovation, and sustainability—positioning them as a next-generation leader in their category.