Challenge

EcoPark is an innovative apartment complex property focused on sustainable living and state of the art technology and design. They were in need of branding to help bring their idea to life and convince investors that this was a great investment opportunity and economical boon for the city.

Solution

I created a modern brand design system that reflected the ideals of their building. I incorporated a fresh pallete of greens and other earthy tones to along with fresh photography and sleek typography. I created a custom minimal logo to represent the brand and incorporated all of these visuals in a book that was shared with city council members and potential investors. The book design was a hit that helped spark a lot of interest in EcoPark.