Challenge

Rebrand a contractor focused product to be more approachable to the everyday diy consumer.

Solution

The solution was to inject some color and visual personality into the product labeling. I worked with the Roman team to understand the key demographic. I added a colorful nature pattern in the background that frames the content, along with large display text for the product name, E-Z Hang. I also added some easy to understand custom iconography to showcase the product features. The new colors compliment nicely and stand out on shelf. The packaging refresh was a complete success.