Challenge

Mapa Pro has been a leader in the work glove category for decades. They needed to refresh their look to attract the modern professional and reintroduce their brand to the world. Mapa’s branding had become dated and stale and was in desperate need of new life.

Solution

We refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.