Challenge

To develop the Onelink by First Alert Brand – I worked with a talented team of marketers to create a branding guidelines book that would function as the bedrock of the all the Onelink brand’s graphics and marketing. The page layout was clean and modern with full page bleed photos throughout. I chose a clean san serif font for typography. I chose a collection of emotive imagery to help reinforce the brand messaging of peace of mind and family first. The brand book covered several brand aspects

Solution

Including: the brand red thread, tone and voice, brand history, brand attributes and values, colors, typography, photography do’s and don’ts, illustration, positioning and brand manifesto. The result was a brand book that was clear and understandable, it was key in guiding the brand team on how to execute various marketing collateral and brand graphics.