Challenge

I was approached by the Boston, MA rock band September Twilight to help them in creating the artwork for their debut album “Evolution”.Take a thunder clashing drummer, a harmonically possessed bassist, two lushly complex guitarists, and a vocalist who swims at your edge of reason, put them together and discover September Twilight.They didn’t have a specific idea of how they wanted their cd design to look, but they did provide me with an early release of their album to help inspire me in the

Solution

art direction. I worked through few concept sketches before arriving at this concept – a human being inside of a cocoon with elongated wings protruding from it’s shell. Once the sketch was approved I began to refine the line work, add shadows and highlights, and finally color. The end result is a cohesive package that contains the grunge and ominous vision that the band was looking for.

Challenge

How do you brand a Christian band that doesn’t look or sound like a typical Christian band? How can we create album art for a multi-language worship group that will attract a wider audience? How do we create a visual language that celebrates faith and diversity? Altar is a Christian Rock band from Chicago but known around the world. They chose to work with FM Creative to help answer these questions.

Solution

We created a striking cd album package and cover art utilizing the band name, Altar, which is a homophone (spelled the same in English and Spanish). We incorporated the Chicago skyline and various city landmarks as a tribute to the bands roots. From their packaging to their promotional material, we helped them grow their fanbase and define who Altar is.

Challenge

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

Solution

We refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.

Challenge

Kelly Fair Oaks has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

Solution

We refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.