Challenge

Mapa Pro has been a leader in the work glove category for decades. They needed to refresh their look to attract the modern professional and reintroduce their brand to the world. Mapa’s branding had become dated and stale and was in desperate need of new life.

Solution

We refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.

Challenge

Rebrand a contractor focused product to be more approachable to the everyday diy consumer.

Solution

The solution was to inject some color and visual personality into the product labeling. I worked with the Roman team to understand the key demographic. I added a colorful nature pattern in the background that frames the content, along with large display text for the product name, E-Z Hang. I also added some easy to understand custom iconography to showcase the product features. The new colors compliment nicely and stand out on shelf. The packaging refresh was a complete success.

Challenge

After six decades of innovation in the contractor fire safety category, BRK was in dire need of a brand refresh. I partnered with BRK to help rebrand what had become a dated and confusing visual brand system. We used consumer research as our roadmap to redesign a brand experience that connected and simplified the shopping experience.

Solution

I was excited to build on a storied brand legacy and help usher BRK into the 21st century. After an extensive and collaborative creative process, we strategically developed a comprehensive, simplified, striking, and iconic brand visual system that connected with the targeted consumers.

Challenge

Secureline has been a leader in the cordage, chain, and hardware accessories category for over forty years, however, after years of growth and innovation, it was time for a significant identity evolution. Secureline needed to modernize its brand to remain relevant to their audience.

Solution

I created a fresh and modern brand design system that resonates with their target audience and is flexible enough to adapt to the future. I refreshed all packaging (500+ skus), displays, POP, logos, iconography, and a merchandising system that clearly communicates on shelf. The result was a substantial increase on sales for Secureline products online and at retailers throughout North America.