Challenge

How do you brand a Christian band that doesn’t look or sound like a typical Christian band? How can we create album art for a multi-language worship group that will attract a wider audience? How do we create a visual language that celebrates faith and diversity? Altar is a Christian Rock band from Chicago but known around the world. They chose to work with FM Creative to help answer these questions.

Solution

We created a striking cd album package and cover art utilizing the band name, Altar, which is a homophone (spelled the same in English and Spanish). We incorporated the Chicago skyline and various city landmarks as a tribute to the bands roots. From their packaging to their promotional material, we helped them grow their fanbase and define who Altar is.

Challenge

Crawford has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

Solution

We refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.

Challenge

Kelly Fair Oaks has been a leader in the garage storage and organization accessories category for over forty years, however, after years of growth, it was time for a significant identity evolution. Crawford needed to modernize its brand in order to remain relevant to their audience.

Solution

We refreshed the brand by introducing a modern identity, brand expression, sleek packaging, and a merchandising system that allowed for expanded SKUs, better communication on shelf, and a greater presence online and at top retail stores throughout North America.